Sir Richard's donates 500,000 condoms to PIH Clinics in Haiti
Posted on Feb 13, 2012
Sir Richard’s Condom Company announced its donation of 500,000 condoms to Haiti. The donation will be made available for free at Partners In Health’s clinics throughout Haiti, including the Mirebalais National Teaching Hospital.
Scheduled to arrive in late spring, the condom donation marks Sir Richard’s first step in helping address the global shortage of condoms in developing countries by donating one condom for every one purchased in the U.S.
In addition to helping bridge the need gap for condoms, Sir Richard’s aims to deliver a product and brand that is culturally relevant to Haitians, thus promoting usage. The organization worked with Marc Baptiste, the company’s creative director to Haiti, a Port-au-Prince native, and acclaimed artists, to create the brand KORE, (pronounced kȯr-ā) which is a slang term that translates as “I have your back.” The packaging also incorporates Haitian Kréyòl messaging and visual instructions.
“At the heart of Sir Richard’s is our belief that the power of business can not only deliver a quality product, but can also help serve the global community,” said Jim Moscou, CEO of Sir Richard’s. “Delivering KORE is the first step in seeing that vision come to fruition.”
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The KORE condoms will be distributed through PIH and its Haitian sister organization Zanmi Lasante.
“Within the last year, PIH has treated more than 6,300 HIV-positive patients in Haiti. Reinforcing the importance of condom use and ensuring that condoms are available and accessible is key in our battle against the spread of HIV/AIDS. PIH is deeply grateful for Sir Richard’s partnership in this mission,” said PIH’s Christopher Hamon.
Inspired by Partners In Health’s work and taking into account various economic and social factors, Sir Richard’s identified Haiti as its first donation site.
About Sir Richard’s Condom Company
Sir Richard’s Condom Company launched in 2010 with the goal of helping address the global condom shortage by donating a condom to a developing country for every one purchased. Exceeding FDA requirements, Sir Richard’s condoms are of the highest quality and made with 100% natural latex, without casein (making them vegan-friendly), and with lubricant free of spermicide, glycerin and parabens. Sir Richard’s condoms can be purchased nationwide at Whole Foods Market, natural markets, and pharmacies, as well as online at Drugstore.com, and SirRichards.com