VIDEO: Fighting childhood hunger one bar at a time
Posted on Jan 8, 2012
By Kaitlin Keane
Of the 24,000 children that die every day from preventable diseases, 60 percent of those deaths are the result of malnutrition and could be avoided if children received the protein and nutrients necessary to help fight the diseases prevalent in the resource-poor countries where they live.
Among the most crucial tools used by Partners In Health to combat childhood malnutrition are ready-to-use foods, such as enriched peanut butter, that provide the essential nutrients needed to save a starving child's life.
Getting these food packs into the hands of children who need them is the mission of Two Degrees, a health food company devoted to sending one life-saving pack to a child for every snack bar sold in the United States.
In this three-part video series, PIH Chief Medical Officer Dr. Joia Mukherjee, also a board member at Two Degrees, discusses the tragedy of preventable childhood deaths from malnutrition and the importance of such campaigns in raising public awareness and empathy for childhood starvation.
"I don't think there will be large scale change without a movement, and this could be part of that movement," Dr. Mukherjee said. "What if it was a coalition of parents around the world saying my kid's not dying, and your kid shouldn't die either?"
Learn more about PIH's food security programs.
Buy a Two Degrees bar.